Essays / Editorials / Interviews

The ideas
between the images.

NOT THAT MAG looks at menswear, photography, image-making and the culture around them. Read each story as its own piece or enter the complete digital issues.

01

Cultural essays

01

Issue 003 / Photography and Visual Culture / Ton Gomes

The Better Cameras Get, the Worse We Want Our Photos

Why imperfect digital cameras, blown-out flash, grain and uncertainty feel newly desirable in an age of computational photography and polished AI images.

02

Issue 003 / Copyright and Internet Culture / Ton Gomes

Just Because It’s Online Doesn’t Mean It’s Yours

An essay on photography copyright, licensing, fair use, credit, trend culture and why online access is not the same as ownership.

03

Issue 003 / Social Media and Visual Culture / Ton Gomes

When Did Every Video Start Sounding the Same?

Why social video hooks, retention formulas and manufactured spontaneity have become so recognizable that audiences scroll past the technique.

04

Issue 002 / Fashion and Visual Culture / Ton Gomes

Can a Male Supermodel Happen Again?

On 1990s supermodel mythology, the gendered history of fashion fame and what it takes for a male model to remain distinct after everyone has been seen.

05

Issue 002 / Menswear and Internet Culture / Ton Gomes

Did the Metrosexual Come Back?

A cultural essay on male grooming, looksmaxxing, soft masculinity, menswear and the pressure to turn the face and body into an endless project.

06

Issue 001 / Masculinity and Identity / Sergio Silva

Stop Performing

Sergio Silva on masculinity, femininity, sensitivity and the quiet confidence that appears when men stop reducing themselves to a narrow performance.

07

Issue 001 / Menswear and Visual Culture / Ton Gomes

Why the ’90s Came Back Looking Like JFK Jr.

Why John F. Kennedy Jr.'s unforced New York style keeps returning, and why copying the uniform misses the attitude that made it convincing.

08

Issue 001 / Fashion and Styling / Rafa Vida

Refined Instinct

Stylist Rafa Vida on balance, range and the subtle exchange between menswear, womenswear, archives, color and instinctive styling.

02

Issue 003 editorials

Diego Miguel photographed by Ton Gomes for NOT THAT MAG Issue 003

Editorial / Photography Ton Gomes

Diego Miguel

Brazilian model Diego Miguel photographed in New York by Ton Gomes for the cover story of NOT THAT MAG Issue 003.

Sava Suvacarov photographed by Ton Gomes for NOT THAT MAG Issue 003

Editorial / Photography Ton Gomes

Sava Suvacarov

Sava Suvacarov in a New York menswear editorial photographed by Ton Gomes for NOT THAT MAG Issue 003.

Jackson Cryns photographed by Ton Gomes for NOT THAT MAG Issue 003

Editorial / Photography Ton Gomes

Jackson Cryns

Jackson Cryns photographed by Ton Gomes in a menswear story where tailoring, softness and structure refuse to behave.

Hayden Michael Brown photographed by Ton Gomes for NOT THAT MAG Issue 003

Editorial / Photography Ton Gomes

Hayden Michael Brown

Actor and model Hayden Michael Brown on performance, Fight Club, professional soccer and being seen as an artist, photographed and interviewed by Ton Gomes.

Lucas Garcez photographed by Ton Gomes for NOT THAT MAG Issue 003

Editorial / Photography Ton Gomes

Lucas Garcez

Brazilian model Lucas Garcez photographed by Ton Gomes in a portrait story about body, place and memory.

03 / Interviews

The Portrait Session

Portraits made through conversation. Models, actors and artists on image, instinct, work and what happens outside the frame.

Martin Boyle interview / Issue 003 ↗Baptiste Giabiconi interview / Issue 002 ↗Ty Larson interview / Issue 002 ↗Hayden Michael Brown interview / Issue 003 ↗Edu Tozzi interview / Issue 001 ↗