Photography and Visual Culture
The Better Cameras Get, the Worse We Want Our Photos
Why imperfect digital cameras, blown-out flash, grain and uncertainty feel newly desirable in an age of computational photography and polished AI images.
Essays / Editorials / Interviews
The ideas
between the images.
NOT THAT MAG looks at menswear, photography, image-making and the culture around them. Read each story as its own piece or enter the complete digital issues.
01
Cultural essays
Read ↗
Copyright and Internet Culture
Just Because It’s Online Doesn’t Mean It’s Yours
An essay on photography copyright, licensing, fair use, credit, trend culture and why online access is not the same as ownership.
Social Media and Visual Culture
When Did Every Video Start Sounding the Same?
Why social video hooks, retention formulas and manufactured spontaneity have become so recognizable that audiences scroll past the technique.
02
Issue 003 editorials
Editorial / Photography Ton Gomes
Diego Miguel
Brazilian model Diego Miguel photographed in New York by Ton Gomes for the cover story of NOT THAT MAG Issue 003.
Editorial / Photography Ton Gomes
Sava Suvacarov
Sava Suvacarov in a New York menswear editorial photographed by Ton Gomes for NOT THAT MAG Issue 003.
Editorial / Photography Ton Gomes
Jackson Cryns
Jackson Cryns photographed by Ton Gomes in a menswear story where tailoring, softness and structure refuse to behave.
Editorial / Photography Ton Gomes
Hayden Michael Brown
Actor and model Hayden Michael Brown on performance, Fight Club, professional soccer and being seen as an artist, photographed and interviewed by Ton Gomes.
Editorial / Photography Ton Gomes
Lucas Garcez
Brazilian model Lucas Garcez photographed by Ton Gomes in a portrait story about body, place and memory.03 / Interviews
Behind the Face
Conversations about identity, image, work and what exists beyond a portrait.
Edu Tozzi interview ↗Hayden Michael Brown interview ↗