Fashion editorials
Image-led stories that treat clothing, casting and photography as a single visual language.
Independent / New York
Not a category.
A point of view.
NOT THAT MAG is an independent magazine about menswear, photography, people and visual culture.
Founded in New York by Brazilian photographer Ton Gomes, it brings fashion editorials, interviews and cultural essays into one space. The images lead, but the ideas do not stay in the background.
What we publish
The Portrait Session
Portraits made through conversation, where the sitting and the person become part of the same story.
Cultural essays
First-person writing about photography, authorship, social media, AI and the way images circulate.
Founder / Editor / Photographer
Ton
Gomes
Ton Gomes is a Brazilian fashion and fine-art photographer based in New York. He founded NOT THAT MAG as an independent platform where photography can live beside conversation and cultural criticism.
Photography portfolio ↗Instagram ↗Contact